From tactical feature teams to strategic product teams: Master the Product Operation Model
Shift to the product operation model with our tailored transformation program.
From Features to Futures: Leading with Vision
If your product teams are currently in a reactive mode, mainly focused on ticking off feature lists rather than capturing strategic opportunities and truly aligning with your company’s mission, it’s time for a significant shift. In today’s fast-moving market, where competition never sleeps, moving towards proactive product teams that embrace the product operation model can dramatically change the game. This change is about empowering your teams to take an active role in shaping your strategic direction through innovative problem-solving, underpinned by a culture of quick experimentation and continuous learning.
Such a transformation leads to teams that not only take the initiative but also proactively understand and address customer needs, while building robust connections across departments to fuel commercial growth. This is a journey towards turning your teams into strategic collaborators. Let’s transform your product teams from being on the sidelines to becoming proactive strategists, steering your company’s journey forward.
Our approach
At Produxity, based in London, UK, we are experts at steering companies from mid-sized tech companies across France, the UK, and further afield through a crucial evolution: moving from a focus on features to embracing a comprehensive product-centric approach. As described in our “Crossing the Product Leadership Chasm” blog post, we deeply understand the challenges your teams face in this journey. Our holistic methodology transforms their operations, strategy, and decision-making, cultivating a dynamic culture that swiftly responds to changes and places customer needs at the forefront.
In partnership with both company leadership and product teams, we implement a strategy that merges leadership vision with the innovative potential of ground-level teams. This ensures that the teams designing your products not only meet but excel in the new operational models established in conjunction with company leaders. We’re committed to guiding these teams beyond the confines of feature completion to excel in strategic product management. Our aim is to lay a robust foundation for ongoing success and expansion, leveraging our deep understanding of the transition challenges highlighted in our exploration of the Product Leadership Chasm.
Explore our case study on Puzzel's strategic transformation in product management.
Learn how Produxity's tailored approach led to remarkable organizational and operational improvements, setting a new industry benchmark.
Step 1 - Establish a diagnostic
Our first step is to establish a diagnostic of the situation. No two companies are alike and while the destination of having empowered teams is the same, the starting point is usually different. This takes usually around 2 to 3 weeks where we interview a wide range of senior leaders around the business, each member of the product team plus key members of the technical team. The report produced highlights the growth areas and provides a roadmap for next stage.
Step 2 - A robust strategic framework
While teams are never completely without any strategic framework, we work with both the company’s leaders and individual product teams to ensure that they have the following:
- A clear product governance to facilitate an effective prioritisation,
- Agreed strategic priorities,
- A robust product vision for each team (particularly important in multi-teams organisations, even if they work on the same product),
- An explicit strategy created by the team and presented to the company’s leadership.
Step 3 - Building up the product discovery muscle
Once a strategic framework is in place, we start working on the teams’ ability to discover the right solution instead of betting on a double guess of value and cost.
- This starts with a review of the backlog in line with the newly set strategic direction,
- Then we put in place a discovery track for the purpose of de-risking the roadmap,
- We setup the right instrumentation so that the team can use more precise leading indicators of success, including A/B testing for instance.
Step 4 - Shorten the delivery cycle
We seek and implement opportunities to reduce cycle time, which helps us arrive at the right solution more quickly. Throughout this phase, product people, including those in UX, are coached towards product management excellence in the areas where they need assistance, enabling them to deliver small, frequent updates.
Step 5 - Solidify ways of working
Where needed, we also provide the team with a playbook customised to their needs. This covers:
- KPI dashboard,
- Ways of working,
- Team roles,
- Product principles,
- Definitions of Ready and Definition of Done,
- Launch checklist,
- A product calendar with annual, quarterly and monthly review events covering strategy refresh to roadmap delivery update,
- … and more, as needed by the team.
Puzzel Case Study
Discover the secret behind Puzzel’s remarkable transformation. Our latest case study reveals how Produxity’s tailor-made strategies create product centric organisation.
About us
Our company name is Produxity [prəˈdʌk.sɪ.ti] noun, defined as the ability to create exceptional products that delight users and drive company success: “Steve had a prodigious sense of produxity”.
Our team is led by Cyril Le Roux, who brings over 20 years of experience in product management to the table. He started out as a Product Manager and worked his way up to VP of Product Management, contributing to various projects across FinTech, eCommerce, and Marketplaces. Recently, he’s been busy reinventing the Zoopla App, launching a marketplace for tradespeople, and helping to introduce a new banking app.
He is bilingual in French 🇫🇷 and English 🇬🇧, and regularly teaches product management classes which puts him in the unique position of having a working knowledge of a broad range of models that apply to strategy, innovation, pricing, stakeholder management and many more. He has, to date, helped dozens of product people improve their performance.