The tools, side by side
| Tool | Best for | What the AI does | Price (as read) | Source |
|---|---|---|---|---|
| ChatGPT | Drafting strategy documents | A general assistant. Deep research plans the research, reads web sources and your files, and returns a cited report. | Plus: US$20 a month. Free plan available. | chatgpt.com |
| Claude | Drafting strategy documents | Works across your files, the web and connected apps, and returns drafts, decks or models you can edit. Projects keep context between chats. | Pro: US$20 a month, or US$17 a month billed annually. Free plan available. | claude.com |
| Perplexity | Competitive and market research | Deep Research plans the research, searches hundreds of sites and your own files, and cites each claim. | Pro: US$17 a month billed annually. Free plan available. | perplexity.ai |
| Dovetail | Research synthesis | Transcribes and summarises customer research into highlights and themes, and answers questions with evidence from across projects. | Free plan (one project, basic AI). Enterprise on request. | dovetail.com |
| Productboard | Prioritisation | The Spark agent analyses your customer feedback with citations, surfaces opportunities and drafts specs from your workspace. | Not published. Business plan on request, minimum five makers. | productboard.com |
| Miro | Strategy frameworks and workshops | Makes diagrams, tables and summaries on the board and clusters sticky notes. Agents turn workshop content into plans and OKRs. | Starter: US$8 per member a month billed yearly. Business: US$20. Free plan available. | miro.com |
| Jira Product Discovery | Prioritisation | Atlassian's Rovo AI summarises ideas, insights and votes, and helps distil feedback, draft PRDs and review priorities. | AI needs Premium: US$26.25 per creator a month, billed monthly. Standard is US$10.50, without AI. Free for up to three creators, without AI. | atlassian.com |
| Scaffold | Getting to a product strategy you can defend | Finds what your material already says, drafts what research can support, suggests approaches that suit your product's stage, and compares every direction with changing nothing. You choose and validate. | The first research run is free | produxity.com |
Prices read on 14 October 2026 from each vendor's pricing page, in US dollars as the pages show them, excluding tax. They change often; check before you buy.
ChatGPT
Best for: Drafting strategy documents.
A general assistant for drafting and thinking out loud. Its deep research feature proposes a research plan you can edit, reads many web pages and files, and returns a report with citations you can download.
Where it stops: It drafts, but it keeps the conversation, not a record of which options you compared or why you chose one. Deep research use varies by plan, with allowances that reset every 30 days.
Price read on 14 October 2026: Plus: US$20 a month. Free plan available. Sources: product page, pricing page.
Claude
Best for: Drafting strategy documents.
A general assistant you can hand a task rather than a question. It works across your files, the web and the apps you connect, and returns drafts, decks or models you can edit. Projects keep the context between chats.
Where it stops: Usage limits reset on a rolling five-hour window, and paid plans add weekly limits. Research is not on the free plan. Like any chat, it keeps the conversation, not the decision.
Price read on 14 October 2026: Pro: US$20 a month, or US$17 a month billed annually. Free plan available. Sources: product page, pricing page.
Perplexity
Best for: Competitive and market research.
An answer engine for market and competitor questions. Deep Research makes a research plan, searches hundreds of sites and your own files, and cites each claim. Pro adds premium data sources such as PitchBook and Statista.
Where it stops: Deep Research is capped on Pro, and Perplexity gives no number. It answers questions; your strategy lives somewhere else.
Price read on 14 October 2026: Pro: US$17 a month billed annually. Free plan available. Sources: product page, pricing page.
Dovetail
Best for: Research synthesis.
A research repository. It transcribes and summarises customer interviews and research into highlights and themes, and its chat answers questions with evidence drawn from across your projects.
Where it stops: The free plan is one project with basic AI; advanced summaries, semantic search and agents are Enterprise-only. It makes sense of the evidence; the strategy built on it lives elsewhere.
Price read on 14 October 2026: Free plan (one project, basic AI). Enterprise on request. Sources: product page, pricing page.
Productboard
Best for: Prioritisation.
A product management platform built around customer feedback. Its Spark agent analyses the feedback in your workspace with citations, surfaces opportunities and drafts specs from the product context it holds.
Where it stops: Spark runs on credits, 500 per maker a month on Business; when they run out it stops until they reset or you buy more. Spark is still rolling out to existing workspaces.
Price read on 14 October 2026: Not published. Business plan on request, minimum five makers. Sources: product page, pricing page.
Miro
Best for: Strategy frameworks and workshops.
A whiteboard for running strategy workshops. Its AI makes diagrams, tables and summaries and clusters sticky notes; agents and workflows turn what the workshop produced into plans and OKRs.
Where it stops: Starter includes 25 AI credits per member a month, and agents and workflows are only a limited trial below Business. Plans start at two members.
Price read on 14 October 2026: Starter: US$8 per member a month billed yearly. Business: US$20. Free plan available. Sources: product page, pricing page.
Jira Product Discovery
Best for: Prioritisation.
Atlassian's idea and prioritisation tool, next to Jira. Rovo AI summarises the ideas, insights and votes it holds, and helps distil feedback into insights, draft PRDs and review priorities.
Where it stops: AI is on the Premium plan only, and an admin has to turn it on. Atlassian says the quality of its output may vary.
Price read on 14 October 2026: AI needs Premium: US$26.25 per creator a month, billed monthly. Standard is US$10.50, without AI. Free for up to three creators, without AI. Sources: product page, pricing page.
Scaffold
Best for: getting to a product strategy you can defend.
Paste your product's link and drop in your documents. A free research run drafts your starting point; Scaffold suggests the approaches that suit your product's stage, such as Growth Paths or How You Compete; Strategic Options compares the directions you kept with changing nothing; and you validate the strategy narrative and your Now, Next, Later themes. It can find a choice; it never invents one.
Where it stops: Scaffold owns the judgement, never the backlog. It does not track roadmap delivery, it has no feedback inbox, and it does not generate code. The roadmap goes into whichever tool your team already uses.
The first research run is free. Source: produxity.com/scaffold/