Scaffold · The strategy map

The strategy map.

Every product in Scaffold gets the same small core map, drawn as a voyage. You add the rest when your product needs it.

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Context

Where you are

  • Company Foundations

    Record your company's vision, mission, and strategic pillars.

    Returns: Who We Are, Mission, Vision, Industry & Market Category, Target Market, Stage & Size, Core Values, Strategic Pillars, Anything Else Worth Knowing

  • Persona

    Create research-backed user personas for your product.

    Returns: User Personas

  • PEST Analysis

    Analyse the political, economic, social, and technological factors affecting your product.

    Returns: PEST Breakdown, Key Insights

  • Competitor Profiles

    Build structured profiles of your key competitors.

    Returns: Competitor Profiles

  • Porter's Five Forces

    Assess the competitive dynamics shaping your market.

    Returns: Five Forces Assessment, Competitive Landscape

  • Value Proposition Canvas

    Map customer jobs, pains, and gains against your product's value proposition.

    Returns: Customer Profile, Value Map

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Route

How you get there

  • Strategic Options

    Compare the directions you kept, always alongside “change nothing”, on the same evidence, and record the one you choose.

    Returns: Scorecard, Attractiveness vs Right to Win, What You'd Have to Believe, Recommended Direction, The Decision, Directions Compared, What This Rules Out, Assumptions to Test First, Reopen This Decision If

  • Strategy Narrative ("The Trip")

    Frame the strategy as a journey: where we are, where we are going, why, and how. A capstone narrative.

    Returns: The Trip, The Journey (Where we are → Where we're going), How to tell it

  • Now, Next, Later

    Roadmap format grouping work by rough timing rather than fixed dates.

    Returns: Now / Next / Later, Sequencing Rationale

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Destination

Where you're going

  • Product Vision

    Define what your product will become and who it serves.

    Returns: Vision Statement

  • 3 Horizons

    Split growth bets across near, mid, and long-term horizons.

    Returns: Three Horizons, Portfolio Balance & Strategic Read

Five ways to explore the route

Scaffold suggests the approaches that suit your product's stage. Run the ones you want, combine them, and compare every direction with changing nothing.

  • BCG Matrix

    Position your products or features on a growth-share matrix.

  • Uncontested Market Strategy

    Create new uncontested market space via value innovation: a strategy canvas of competing factors plus an Eliminate-Reduce-Raise-Create grid.

  • Zone to Win

    Decide where to compete hard and where not to — concentration of effort.

  • Growth Paths

    Ansoff matrix: where your next growth comes from — more of the same, new markets, new products, or both — and which paths are worth comparing.

  • How You Compete

    Porter's generic strategies: whether you win on lower cost or on a different offer, across the whole market or one niche, and where you stand today.

Add when you need it

Context
Quantitative Analysis, Stakeholder Map (Power/Interest), Market Watch, Megatrends, Social Trends, Competitor Strategy + SWOT, Churn, Mum Test, Qualitative NPS / Survey, Outcome-Based Needs, TAM / SAM / SOM
Route
Van Westendorp PSH, Pricing Models, Business Case, Roadmap
Destination
Performance Metrics

Found Draft Validated Found and Draft are Scaffold's work. Validated is yours, and only you can set it.

Once your strategy is validated, Bets opens: evaluate one idea at a time against it.

Start with what your company already knows.

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