Scaffold

All 48 activities.

The whole library, grouped the way the workbook groups it. Each activity declares what it builds on, so completing one updates the ones downstream. 48 are live today. 7 more arrive with Bets, the surface for weighing a single idea against your workbook, and one deliverable in the lifecycle model is still to build. Both are marked below. Open any activity to see what you get back and what it builds on. Nine make claims about the outside world: on those, three models draft and a judge reconciles. The rest run one flagship model.

Developing

45 activities + 1 coming

Strategy

31
  • Company Foundations: Record your company's vision, mission, and strategic pillars.

    You get: Who We Are · Mission · Vision · Industry & Market Category · Target Market · Stage & Size · Core Values · Strategic Pillars · Anything Else Worth Knowing

    Builds on: Nothing. This is where the workbook starts.

  • Product Vision: Define what your product will become and who it serves.

    You get: Vision Statement

    Builds on: Company Foundations

  • Persona (Web research) (Council of 3): Create research-backed user personas for your product.

    You get: User Personas

    Builds on: Company Foundations · Product Vision

  • Quantitative Analysis: Extract actionable insights from your analytics data.

    You get: Key Insights · Data Visualisations · Detailed Analysis

    Builds on: Product Vision · Persona · Company Foundations

  • Stakeholder Map (Power/Interest): Map stakeholders by power and interest to guide engagement.

    You get: Power / Interest Grid · Engagement Plan · Engagement Strategy

    Builds on: Company Foundations · Product Vision

  • 3 Horizons: Split growth bets across near, mid, and long-term horizons.

    You get: Three Horizons · Portfolio Balance & Strategic Read

    Builds on: Product Vision · Company Foundations · Quantitative Analysis · Persona

  • Market Watch (Web research) (Council of 3): Ongoing scan of market news and signals relevant to the product.

    You get: Market Signals · Watch Briefing

    Builds on: Company Foundations · Product Vision · Persona

  • Megatrends (Web research) (Council of 3): Large, long-term forces shaping the industry over 5-10+ years.

    You get: Megatrends · Strategic Implications

    Builds on: Company Foundations · Market Watch · Product Vision · Persona

  • PEST Analysis (Web research) (Council of 3): Analyse the political, economic, social, and technological factors affecting your product.

    You get: PEST Breakdown · Key Insights

    Builds on: Company Foundations · Megatrends · Market Watch · Product Vision · Persona · Stakeholder Map (Power/Interest)

  • Competitor Profiles (Web research) (Council of 3): Build structured profiles of your key competitors.

    You get: Competitor Profiles

    Builds on: Company Foundations · Product Vision · Market Watch · Persona

  • Porter's Five Forces (Web research) (Council of 3): Assess the competitive dynamics shaping your market.

    You get: Five Forces Assessment · Competitive Landscape

    Builds on: Company Foundations · Competitor Profiles · Market Watch · Product Vision · PEST Analysis · Megatrends · Persona

  • Social Trends (Web research) (Council of 3): Shifts in customer behaviour, culture, and attitudes that affect demand.

    You get: Social Trends · Demand Implications & Strategic Response

    Builds on: Company Foundations · Persona · PEST Analysis · Megatrends · Product Vision · Market Watch

  • Competitor Strategy + SWOT (Web research) (Council of 3): Assess each rival's strategy plus a strengths/weaknesses read.

    You get: Competitor Strategy + SWOT · Strategic Read Across Competitors

    Builds on: Competitor Profiles · Company Foundations · Product Vision · Market Watch · Porter's Five Forces

  • BCG Matrix (Web research): Position your products or features on a growth-share matrix.

    You get: Portfolio Bubble Chart · BCG Matrix · Recommendations

    Builds on: Competitor Profiles · Quantitative Analysis · Company Foundations · Market Watch · Megatrends

  • GE Matrix: Rate units by market attractiveness vs competitive strength on a 3x3 grid.

    You get: GE Matrix · Strategic Prescriptions

    Builds on: Competitor Strategy + SWOT · BCG Matrix · Company Foundations · Porter's Five Forces · PEST Analysis · Market Watch

  • Churn: Measure and diagnose the rate at which customers stop using the product.

    You get: Churn Summary · Cohort Retention · Churn by Segment · Drivers & Interventions

    Builds on: Quantitative Analysis · Persona · Company Foundations · Product Vision

  • Mum Test: Customer-interview method (The Mom Test) that avoids leading questions to get honest feedback.

    You get: Interview Guide · Signals to Listen For & Traps to Avoid · What We Learned · Hypotheses: Validated & Invalidated · Pains Ranked by Evidence

    Builds on: Persona · Product Vision · Company Foundations · Churn

  • Qualitative NPS / Survey: Open-ended survey plus NPS loyalty scoring to read customer sentiment.

    You get: Survey Questions · How to Field This Survey · NPS & Respondent Distribution · Themes from Verbatims · What the Data Says

    Builds on: Persona · Company Foundations · Product Vision · Mum Test · Churn

  • Value Proposition Canvas: Map customer jobs, pains, and gains against your product's value proposition.

    You get: Customer Profile · Value Map

    Builds on: Persona · Company Foundations · Product Vision · Mum Test · Qualitative NPS / Survey · Competitor Profiles · Social Trends

  • Outcome-Based Needs: Target the outcomes customers want from a job-to-be-done; score opportunities by importance and satisfaction gap (generic, non-ODI method).

    You get: Job & Outcome Framing · Desired Outcomes · Scored Opportunities · Importance vs Satisfaction Map · Top Opportunities

    Builds on: Persona · Qualitative NPS / Survey · Mum Test · Company Foundations · Product Vision · Value Proposition Canvas · Churn

  • Processes: Knowledge about how the team and business operate (key processes, owners, bottlenecks).

    You get: Process Register · Operating-Model Diagnostic

    Builds on: Company Foundations · Stakeholder Map (Power/Interest) · Product Vision

  • Uncontested Market Strategy: Create new uncontested market space via value innovation: a strategy canvas of competing factors plus an Eliminate-Reduce-Raise-Create grid.

    You get: Strategy Canvas (as-is) · Competing Factors & What They Reveal · Eliminate–Reduce–Raise–Create Grid · Strategy Canvas (future value curve) · The Value Innovation Move

    Builds on: Competitor Profiles · Value Proposition Canvas · Company Foundations · Product Vision · Competitor Strategy + SWOT · Outcome-Based Needs · Porter's Five Forces · Social Trends

  • Zones to Win: Decide where to compete hard and where not to — concentration of effort.

    You get: Zone Map · Initiatives by Zone · Concentration of Force

    Builds on: Uncontested Market Strategy · Competitor Strategy + SWOT · Company Foundations · Product Vision · 3 Horizons · GE Matrix · BCG Matrix

  • Strategy Narrative ("The Trip"): Frame the strategy as a journey: where we are, where we are going, why, and how. A capstone narrative.

    You get: The Trip · The Journey (Where we are → Where we're going) · How to tell it

    Builds on: Product Vision · Company Foundations · 3 Horizons · Zones to Win · Uncontested Market Strategy · Competitor Strategy + SWOT · Megatrends · Porter's Five Forces

  • Van Westendorp PSH: Price Sensitivity Meter survey (4 PSM questions) that finds an acceptable price range.

    You get: The Four PSM Questions · Sampling & Fielding Guidance · How to Format Your Responses · Pricing Read · Price Sensitivity Curves · Key Price Points

    Builds on: Persona · Competitor Profiles · Value Proposition Canvas · Company Foundations · Product Vision

  • Pricing Models: Structures for charging: tiers, per-seat, usage-based, freemium — with rationale and fit.

    You get: Pricing Strategy Recommendation · Recommended Tiers & Packaging · Pricing Model Options Compared · Trade-offs & Risks

    Builds on: Van Westendorp PSH · Value Proposition Canvas · Competitor Profiles · Company Foundations · Persona · Product Vision · Competitor Strategy + SWOT

  • TAM / SAM / SOM (Web research): Market sizing into Total, Serviceable, and Obtainable market with assumptions and method.

    You get: Market Sizing Summary · TAM / SAM / SOM · Top-Down vs Bottom-Up · Key Assumptions & Inputs · Market Rings

    Builds on: Company Foundations · Market Watch · Competitor Profiles · Pricing Models · Persona · Product Vision · Megatrends · PEST Analysis

  • Performance Metrics: Targets used to judge whether the business case succeeds (metric, baseline, target, timeframe).

    You get: Performance Metrics · Targets & Assumptions

    Builds on: Product Vision · TAM / SAM / SOM · Company Foundations · Quantitative Analysis · Churn · 3 Horizons · Pricing Models

  • Business Case: Justify the investment with costs, benefits, risks, and expected return.

    You get: Executive Summary · Cost / Benefit Breakdown · Financial Summary · Risks & Assumptions · Recommendation

    Builds on: Product Vision · TAM / SAM / SOM · Pricing Models · Performance Metrics · Company Foundations · Competitor Strategy + SWOT · PEST Analysis · Zones to Win · Churn

  • Roadmap: Generate a prioritised product roadmap.

    You get: Roadmap Timeline · Priority Board

    Builds on: Company Foundations · 3 Horizons · Business Case · Product Vision · Zones to Win · Performance Metrics · Outcome-Based Needs · Strategy Narrative ("The Trip")

  • Now, Next, Later: Roadmap format grouping work by rough timing rather than fixed dates.

    You get: Now / Next / Later · Sequencing Rationale

    Builds on: Company Foundations · 3 Horizons · Product Vision · Roadmap · Zones to Win · Outcome-Based Needs

  • 3 / 6 / 12 Month HorizonsSoon

Build

3 + 7 with Bets
  • Product Taxonomy: A scheme for classifying product parts and features into a coherent hierarchy.

    You get: Product Taxonomy · Classification Rules · Structure & Rationale

    Builds on: Product Vision · Company Foundations · Value Proposition Canvas · Roadmap · Persona

  • Design Principles: The rules that guide design choices.

    You get: Design Principles · How to Apply These Principles

    Builds on: Product Vision · Persona · Company Foundations · Value Proposition Canvas · Outcome-Based Needs

  • Design System: Reusable components and styles for consistent design (tokens, components, usage).

    You get: Design Tokens · Component Inventory · Usage & Accessibility Guidance

    Builds on: Design Principles · Persona · Company Foundations

  • UX Mock-upsWith Bets
  • UsabilityWith Bets
  • Kano ModelWith Bets
  • ExperimentsWith Bets
  • EpicsWith Bets
  • FeaturesWith Bets
  • Trial / BetaWith Bets

Launch

10
  • KPIs (Leading/Lagging): Chosen indicators that both predict (leading) and confirm (lagging) results.

    You get: Leading & Lagging KPIs · Measurement Plan & Early-Warning Logic

    Builds on: Product Vision · Performance Metrics · Business Case · Company Foundations · Quantitative Analysis

  • Metrics (Leading/Lagging): The tracked values behind the leading/lagging indicators — the live measurements.

    You get: Leading / Lagging Metric Register · How to Bring Your Values Back · Leading → Lagging Read-out · Metric Trends · Metrics Dashboard

    Builds on: KPIs (Leading/Lagging) · Performance Metrics · Product Vision · Quantitative Analysis · Churn · Company Foundations

  • Key Messages: Core points the marketing should communicate, per audience.

    You get: Overarching Positioning · Messages by Audience · Message Matrix

    Builds on: Value Proposition Canvas · Persona · Uncontested Market Strategy · Company Foundations · Product Vision · Competitor Strategy + SWOT · Social Trends

  • Campaign Schedule: Calendar of marketing actions around launch (channel, message, date, owner).

    You get: Campaign Calendar · Action Schedule (Channel · Message · Timing · Owner) · Sequencing Logic & Risks

    Builds on: Product Vision · Persona · Key Messages · Company Foundations · Roadmap · Social Trends

  • Product Training: Generate training materials from your product knowledge base.

    You get: Training Materials

    Builds on: Product Vision · Persona · Value Proposition Canvas · Company Foundations · Product Taxonomy

  • Battlecards (Web research) (Council of 3): Quick guides for beating competitors in deals (their pitch, our counter, traps, proof points).

    You get: Battlecards · How We Win — Overview

    Builds on: Competitor Profiles · Competitor Strategy + SWOT · Key Messages · Company Foundations · Pricing Models · Value Proposition Canvas

  • Messaging Canvas: One-page layout of positioning and messages (audience, value, proof, tagline).

    You get: Positioning Statement · Messaging Canvas · Message Pillars & Proof Points

    Builds on: Key Messages · Value Proposition Canvas · Persona · Company Foundations · Product Vision · Competitor Strategy + SWOT · Battlecards

  • Launch Checklist: Generate a launch readiness checklist tailored to your product.

    You get: Launch Readiness Checklist

    Builds on: Roadmap · Product Training · Campaign Schedule · KPIs (Leading/Lagging) · Stakeholder Map (Power/Interest) · Battlecards

  • Volume Forecasts (Web research): Predicted demand and usage numbers for launch readiness (scenarios + assumptions).

    You get: Forecast Summary · Scenarios (Low / Base / High) · Volume by Period · Assumptions & Drivers · Readiness Implications

    Builds on: TAM / SAM / SOM · Quantitative Analysis · Business Case · Churn · Campaign Schedule · Pricing Models · KPIs (Leading/Lagging)

  • Operational Support: Keeps the launched product running — a support runbook (SLAs, escalation, on-call, known issues).

    You get: Support Model & SLAs · Severity Levels & SLA Targets · Escalation Path · Known Issues & Workarounds · Operational Runbook

    Builds on: Launch Checklist · Product Training · Volume Forecasts · Processes

Review

1
  • Retro: Review session to capture lessons after the work (what went well/badly/actions).

    You get: Retro Summary · What Went Well / What Went Badly · Start / Stop / Continue · Action Items

    Builds on: Launch Checklist · KPIs (Leading/Lagging) · Roadmap · Metrics (Leading/Lagging) · Operational Support · Business Case · Campaign Schedule

Deployed

0 activities

Nothing live here yet. This phase is about the product once it is in market. How it will work is not settled: re-deciding as the evidence changes belongs to Bets.

Decommissioning

2 activities

Wind-down

2
  • EOL Trigger: The condition or event that starts end-of-life (criteria, thresholds, decision owners).

    You get: EOL Trigger Policy · Trigger Conditions · Decision & Escalation Flow

    Builds on: Quantitative Analysis · Churn · Business Case · Metrics (Leading/Lagging) · Performance Metrics · Company Foundations · Market Watch · 3 Horizons

  • Transition / Withdrawal Plan: Plan to move users off the product or remove it from market (migration paths, comms, timeline).

    You get: Transition Plan Overview · Phased Wind-down Timeline · Migration Paths by Segment · Communications Plan · Decommissioning Checklist · Risks & Mitigations

    Builds on: EOL Trigger · Persona · Product Training · Company Foundations · Stakeholder Map (Power/Interest) · Operational Support · Campaign Schedule

Deprecated

1 activity

Retirement

1
  • Data Archiving: Storing or disposing of product data at retirement, within retention rules (EU residency).

    Builds on: Transition / Withdrawal Plan

Already done some of this?

If your vision, personas or roadmap already live in a deck, you don't redo them. Upload the document or paste the text, and Scaffold organises it into the activity, marking any section your material doesn't cover instead of inventing it. From then on it feeds everything downstream like any other answer.

How: "I already have this" on any activity with an AI step. PDF, Word or PowerPoint. During the alpha, leave out anything confidential.

Make it yours

After the alpha

The 48 are a starting point, not a method you have to adopt. Not in the private alpha: on paid plans after it, an admin in your organisation can reshape the lifecycle to match how your company works.

Your phases and stages
Start from the default lifecycle and reshape it into the phases and stages your company already uses. Changes stay in a draft until you publish them.
Your own activities
Add activities for the frameworks you use, including ones you invented. Describe the framework in plain language and Scaffold proposes its sections and how the AI should work through them. You review it before anyone runs it.
Wired in like ours
Your activities declare what they build on, so they read the workbook and feed what comes after, like the built-in ones. When we improve the default library, you see what changed and choose what to take.

Private alpha. No price, no card.

Built for product managers and product engineers working on their own product. Your workbook is stored in the EU; the AI runs through US providers. How your data is handled.

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